Describe your business as detailed as possible. What is it about, Who are you looking to target.
What is the purpose of your business? Some prompting questions to help you: Why do you want to do this business? Who and how do you hope to impact your target audience with your business idea? If this is a field that you are unsure of, not to worry! Pen down whatever you have right now, and I'll help you find these answers, going forward.
If your brand was a person / a friend, how would you describe him/her?
What do you think differentiates your business from others?