New Sounds – Youth Music Series presented by Propel Youth Arts

Video advert displayed at the Yagan Square Digital Tower in Perth, WA.

Presented by Propel Youth Arts WA, New Sounds is the brand new four part youth music series held within the heart of Perth at Yagan Square, Amphitheatre. Taking place across Kambarang (Oct - Nov) and Birak (Dec - Jan) spotlighting young musicians and DJs, and amplifying the freshest talents in WA’s music community.

Design Ideation:

Designed to target audiences aged 12-26, the New Sounds colour palette was curated to be vibrant and fun with influences from the vaporwave culture amongst the younger generation. The design process is influenced by the following the route of brands like the old MTV neon pink/purple logo, Artic Monkeys typography, and alike. For more info, you can view the Pinterest Board inspiration.

Print Collaterals

Social Media and Digital Content

New Sounds is presented by Propel Youth Arts WA, branding and collateral designed by feebee.studios.