Branding and Website Design curated for Sergio Garcia, also known as SergFit or Sergio Garcia Coaching for his Personal Training site. Delivered to be approachable, goal-oriented, caring, and fun. Designed with colours and visual assets that are made to appear softer than the everyday “hypebeast/atheletic” branding style, yet gender-neutral and easy-going to any client who is just starting out or have already been going to the gym.